It’s only obvious that things like maintaining professionalism, competitive prices, and great customer service are all needed to run a successful business. I would like to talk about some things that may not seem as important when looking from the micro-level of successful business practices. These are the things I find very important when trying to stand out from the rest and make a name for yourself that people will never forget.
Being able to adapt, I’ve found is key to running a successful business. Mainly because I work in an industry that is constantly changing. The window film industry has been around for some time. However consumers are only now starting to see the value in window film because of breakthroughs in technology and advanced techniques. This means supply and demand is only going to go up. In order to improve your finished product, as films, automotive glass and tools are changing, it’s very important to be able to adapt to different, new, and possibly more difficult techniques. I deal with cases all the time that require a different technique from one job to the next. If I was set in my way of doing things (considering I’ve been tinting for over 20 years) the finished product wouldn’t be as well done. Continually educating myself, learning new techniques and staying open minded to new ways of doing things can and will make a difference in the long run. In other words, staying ahead of the curve so you can offer the very best to your customers.
Another key practice in running a successful business is to use and install products you believe in. It may be tempting for some business owners to cut cost by using low quality products to increase overall profit. Considering that a large amount of profit usually comes from repeat customers, using cheap products is a sure way to prevent those customers from returning, which will lower overall profit. I can’t tell you how many times a customer gets their car tinted for a very low price and finds that a very short time later the film is purple and looks terrible. Instead of going back to that original business to get it fixed again for cheap, they come to us willing to pay more because they now know it’s better to pay more and get a great product that is backed by a lifetime warranty. We see it happen all the time. People can tell when you can confidently talk about your products and its benefits and are willing to pay more to have that same confidence.
Take accountability, no matter what. Believe it or not people are more forgiving when you take accountability, rather than avoid negotiation to prove your right. Even when the situation was impossible to prevent. It happens every once in a while where a customer is unhappy with the work. Maybe there’s a flaw in the glass and they assume its dust under the tint. Maybe they don’t like the air bubbles around the dot matrix and blame you for a “bad installation”. Either way, compromising to make the customer happy gives you a much better chance of that customer coming back than if you sent them away unhappy. People will blame you for things you didn’t do or things you couldn’t prevent. Swallowing your pride and giving a discount or doing the job over is well worth it once you hear that same customer referred a friend. They say a happy customer tells one friend but an angry customer tells everyone. They also say a successful man is one who can build a firm foundation with the bricks that were once thrown at him. I’ve found these both to be true.
When it comes to running a successful business we could probably go on for days about what to do and what not to do. There is a lot of information and helpful tools available that allow one to run a successful business. I am a business owner and these are just a few things that I have come to learn are key practices that may really help your business to stand out from the competition.
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